Fujifilm launches instax WIDE Evo in India

Fujifilm India

has unveiled its latest flagship

instant camera

, the instax

WIDE

Evo, combining digital technology with

analog-style photography

. The new

hybrid instant camera

, set to hit retail stores and online marketplaces on February 20, priced at Rs 47,999 for a premium edition package including 20 wide-format shots.
The Wide Evo boasts ten lens effects and ten film effects that can be freely combined, including distinctive options like "Magenta," "Monochrome," "Light Leak," and "Color Gradient." A groundbreaking "Degree Control" function allows users to fine-tune effect intensity across 100 levels, enabling precise creative manipulation.

The camera's design reflects its sophisticated functionality, featuring a luxurious black base with metallic materials. Users can enjoy analog-like interactions, such as selecting effects through various dials and manually rotating a "Print crank" to produce physical prints. Additionally, the camera supports smartphone printing and allows users to preview and select shots using an LCD monitor.
Fujifilm is also introducing a new

WIDE format film

called "BRUSHED METALLICS," featuring a metallic-like texture, available at Rs 1,299.

Pre-bookings for the instax WIDE Evo begin February 4 at Instax.in and select retail outlets, with a complimentary designer film included.
"With the launch of the instax WIDE Evo, Fujifilm reinforces its commitment to bringing innovation and joy to instant photography," said

Koji Wada

, Managing Director of FUJIFILM India, emphasizing the company's mission of "Giving Our World More Smiles."