1 month ago
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Srikakulam is generally listed as an underdeveloped region. However, tourism officials now reckon that it has an untapped asset in terms of tourism development.
The district boasts of an extensive coastline spanning 193km, favourable climatic conditions, significant Buddhist sites, historical temples, cultural heritage spots, numerous water bodies, and a set of tribal communities settled in the Eastern Ghats.
This unique combination of natural and cultural attractions creates a compelling opportunity to enhance tourism, particularly in coastal areas, they say.
Notably, on November 15, 2020, the then district collector of Srikakulam submitted 67 proposals for beachfront development to the state chief secretary through the department of tourism, culture and archaeology. The proposals sought to identify land for the development of resorts, hotels and other tourism-related projects in the coastal areas of the district.
Subsequently, the proposals were elaborated with a view to enhancing beach tourism. However, there has been no action followed. The government slept over the matter.
According to district tourism officer Narayana Rao, the proposed beachfront development is expected to deliver substantial economic benefits and create job opportunities for local communities. By leveraging the district’s natural and cultural resources, Srikakulam is well-positioned to emerge as an attractive destination for tourists seeking avenues for relaxation and adventure.
The proposals for the beachfront development include the Kambalarayudupeta beach in Vajrapukotturu mandal, over 80km from the district headquarters and 15km from the Palasa municipality. The beach is surrounded by luxuriant coconut and cashew plantations, which enhance its appeal to visitors.
The beach experiences substantial tourist traffic every weekend, with increased numbers during festivals such as Kartheekamasam and the summer season.
The planned development of the Kambalarayudupeta Beach is anticipated to create both direct and indirect employment opportunities for local residents, thereby contributing to the region's economic growth. The proposed developments include the installation of beach shacks, facilities, cottages, restaurants and boating services.
The Bhavanapadu beach, situated 75km from Srikakulam and 10km from Santhabommali mandal, is noted for its pristine sea-green waters and soft white sands.
This beach also features historical attractions, including the Yendla Mallikarjuna Swamy temple and the Telineelapuram bird sanctuary. The Bhavanapadu beach draws a significant number of visitors on weekends and there is particularly high attendance during festivals such as Mahashivarathri and the summer months.
Proposed enhancements include public conveniences, beachfront illumination, seating areas and waste disposal facilities.
The Pudilanka beach is located approximately 86km from Srikakulam and is positioned as an island within the Vajrapukotturu mandal, identified as a site for eco-tourism. Surrounded by lush coconut and cashew plantations, this beach attracts tourists on weekends. Beach shacks have been developed and visitor numbers have significantly increased during Kartheekamasam and the summer season.
The development of Pudilanka Island is expected to foster employment opportunities and contribute to the service sector's growth, illustrating tourism's positive impact on the broader economy. The project proposals include enhancing the infrastructure and amenities to attract larger numbers of visitors.
The proposed beachfront projects in Srikakulam underscore the region's tourism potential and promise economic benefits and employment opportunities for local communities.
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